• MICE


The term MICE, coined from meetings, incentive travels, conventions and exhibitions, has gained its popularity in China since the mid 1980's.The phenomenal growth in the number and diversity of MICEhas given rise to new business opportunities and tourism implications. MICE management has become recognized as a separate field of study in a growing number of educational institutions.

A "meeting" can be defined as an event at which people gather from afar, exchange messages, and make decisions. However, it is too generic a term to be inclusive.This is partly because there are diverse meeting needs,ranging from international conferences to corporate training sessions, and partly because the emerging technologies make it possible for people to see each other without meeting face-to-face.

Anyway, be it a convention or seminar, the importance of such an event lies not only in what is said from the platform but also in the total atmosphere of the event. Furthermore,feeling elated at the end of a meeting does not make cert to the increased number and diversity of meetings alone. Meetings, especially at the international level, are inherently information-oriented and problem solving. Experience needs to be shared, as does the knowledge about the world and human being themselves. Everything can be the topic of a meeting.



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